List 3-5 of the top things that are good news for the client, for example: 13 keywords are ranking #1, including high-traffic keywords like “plumbing haddon township,” “plumbing haddon heights,” “local plumber,” and “plumbers in NJ.” These top keywords bring in nearly 200 monthly searches. 150 keywords are on Page 1 of search results, with 60 in the top 3 positions.
List 1-2 things you want to focus on next to keep the momentum going, for example: While keywords are ranking well, clicks are lower than expected due to messaging, which we’ll continue optimizing next month. Or maybe say you'll create more content or more backlinks.

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